In this episode we discuss the benefits of IATA’s NDC for airlines and the wider industry together with British Airways. Recently, Amadeus expanded its partnership with IAG – British Airways’ parent company - to distribute the airline group’s NDC offering, representing another milestone in Amadeus, IAG and its airlines’ strategy to embrace digital retailing practices. This episode focuses on how NDC-enabled technology allows for an improved user selling experience and access to current and future personalized offers for the airline, expanding on why NDC is a game changer for travel.
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