The Big Rethink: How NDC is a Game Changer for Travel with British Airways

In this episode we discuss the benefits of IATA’s NDC for airlines and the wider industry together with British Airways. Recently, Amadeus expanded its partnership with IAG – British Airways’ parent company - to distribute the airline group’s NDC offering, representing another milestone in Amadeus, IAG and its airlines’ strategy to embrace digital retailing practices. This episode focuses on how NDC-enabled technology allows for an improved user selling experience and access to current and future personalized offers for the airline, expanding on why NDC is a game changer for travel.

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